Local product focus Leverage their emphasis on Michigan made and local products to position regional partner deals, supplier spotlights, and co-branded promotions that boost local sourcing for stores and restaurants in the Lansing area.

Expanded beer assortment Target craft brewers and Michigan microbreweries for distribution partnerships, tasting events, and exclusive in-store promotions to drive foot traffic and cross-sell with fresh bakery items and grocery categories.

Bakery revival Capitalize on the reintroduction of the Bakery Department by offering bakery-to-store supply contracts, wholesale pastry programs, and limited-time bakery bundles to boost margin and attract weekend shoppers.

Local economy message Frame partnerships around supporting the local economy to resonate with loyalty-driven customers; propose community sponsorships, local product spotlights, and joint promotions with Michigan makers.

Ancillary channel opportunities Explore cross-category programs such as case discounts, advance-order savings, and loyalty-driven promotions to increase average basket size for groceries, meat, produce, dairy, and general merchandise.