Growth opportunities Target US public sector clients in traffic management and smart city initiatives, leveraging Western Systems’ track record with city, county, and state agencies to expand into additional municipalities and regional transportation projects.

Sustainability leverage Promote Green Backup with HyMax and zero-emission power solutions to agencies prioritizing emissions reductions, resilience, and outage-proof traffic systems, aligning with sustainability grant programs and funding opportunities.

Strategic partnerships Capitalize on recent partnerships and certifications (HyMax collaboration, Glance Certified installer status) to differentiate offerings, pursue integration with ITS ecosystem players, and win larger, multi-site deployments.

Upcoming events Engage prospects through industry events like ITE Mountain District and ITE Western District, plus regional workshops, to showcase AI traffic applications, cabinets, and management systems to potential agency buyers and decision-makers.

Key hiring signals New hires such as regional territory managers indicate growth and renewed emphasis on regional coverage; target prospects met by account expansion, service depth, and accelerated project timelines in Western and North-Central Washington.