Digital Packaging Upsell Western States recently added a Mark Andy Digital HD press at its Sun Prairie label plant, signaling a capability for fast-turnaround, highly personalized digital label production. This creates opportunities to upsell digital label services to printers, distributors and mailing service providers, with cross-sell potential for matching envelope solutions for integrated campaigns.

Integrated Packaging With five full-service plants including a dedicated label facility, Western States can provide end-to-end envelope, label and packaging options from a single supplier, streamlining procurement and enabling bundled pricing for national printers and mailing service providers.

Green Packaging Advantage The company emphasizes environmental initiatives, offering eco-friendly envelope and label options. Position Western States as a sustainability-focused partner for customers with green requirements, highlighting recycled or responsibly sourced materials and relevant certifications.

Strategic Growth Past acquisitions such as Vision Envelope and ongoing capacity investments indicate a growth-oriented strategy, creating cross-sell opportunities to existing customers and access to new accounts seeking integrated envelope, label and packaging solutions.

Data Driven Outreach The tech stack includes Salesforce Marketing Cloud Account Engagement, suggesting mature marketing automation. Leverage this for targeted, multi-channel campaigns to printers, distributors and mailing service providers, promoting bundled envelopes, labels and packaging.