Steady investor base Private money lender with over 20 years in operation, offering 11-13% returns for investors using 401K or IRA funds. Sales opportunity: position Westar Funding as a reliable, long-term income partner to financial advisors and passive income seekers.

Niche financing Small team (2-10 employees) focused on private lending. Potential upsell to scalable funding solutions or partnerships with broker networks seeking alternative lending channels for clients who appreciate stability over volatility.

Digital presence Technology stack includes PHP, jQuery, LiteSpeed and standard web tools. Opportunity to improve lead capture, CRM integration, and online application experience to convert investor interest and source borrowers more efficiently.

Revenue scale Reported revenue range of $10M-$25M indicates meaningful deal flow but limited visibility on margins or growth trajectory. Sales approach can emphasize performance metrics, testimonials, and case studies to attract high-intent institutional and accredited investor prospects.

Strategic collaboration Operating in the private lending space with peers like Credibly, Lendio, Bluevine suggests potential for channel partnerships, referral arrangements, or co-marketing with alternative finance providers to expand reach to borrowers seeking non-traditional lending options.