Acquisition Opportunity West Michigan Rubber & Supply has been acquired by Exotic Automation & Supply, with store remodels and expanded inventory underway. This presents a window to position complementary hose, tubing, fittings, and safety products that align with Exotic Automation’s expanded product lines and broader industrial customers.

Expanded Inventory Post-acquisition remodel aims to increase inventory and offerings. Sales teams should target higher SKU density opportunities, cross-sell related industrial supplies, and promote bundled solutions to existing and new Exotic Automation customers.

Target Market Fit Industry focus on plastics manufacturing and industrial hose and fittings suggests opportunities with manufacturers and maintenance teams requiring quick-replaceable components, adapters, and safety equipment for daily operations and line uptime.

Regional Focus Located in Muskegon, Michigan with a relatively small local footprint and a transition into a larger family under Exotic Automation. Emphasize local service capabilities, rapid delivery, and on-site support to win regional contract opportunities.

Low Revenue Base Reported revenue is in the $0 - 1M range, indicating upsell potential through expanded product categories, value-added services, and higher-margin industrial hoses, belting, and safety products to grow revenue within Exotic Automation’s network.