Fiber expansion West Central is actively expanding fiber networks into rural areas in Wadena County since 2015, presenting a potential upsell to fiber broadband, higher-speed internet plans, and edge services for nearby businesses and residential clusters.

Integrated solutions As a full service telecom provider offering local and long distance, broadband, IPTV, business phone systems, smart home, and surveillance, there are cross-sell opportunities across residential, SMB, and large enterprise segments, including bundled communications and security packages.

Partnership potential Recent collaboration with Todd-Wadena Electric Cooperative for surveillance installations indicates a channel or partner strategy worth pursuing for co-branded services, managed services, or joint security deployments in shared markets.

Tech stack leverage Utilizing platforms like Salesforce, WordPress, Joomla, Google Ads, and KnowBe4 suggests readiness for CRM-driven outreach, marketing automation, customer education, and security awareness programs to increase lead generation and upsell campaigns.

Growth and scale With revenue in the low to mid millions and a lean workforce, there is opportunity to target SMBs and mid-market firms in need of scalable telecom, cloud communication, and integrated security solutions, while positioning as a regional specialist with flexible service levels.