Legacy and Trust Leverage Werner Frank’s long-standing reputation and established network of sales reps with deep regional coverage in the southeast and mid-Atlantic to open new supplier relationships and expand product lines.

Showroom Access Utilize the 7,000 sq foot AmericasMart showroom as a premium in-person touchpoint for retailers and designers, offering product showcases, onboarding events, and demo sessions to accelerate sales cycles.

Representative Model Target expansion through partnering with additional brands that fit the gift, garden, tabletop and home accents verticals, emphasizing the proven capability of salaried reps who are territory-bound and tenure-stable.

Tech Enablement Capitalize on existing tech stack to streamline outreach and tracking—Squarespace, Google Tag Manager, and the Cloudflare ecosystem can support digital catalogs, lead capture, and performance analytics for targeted campaigns.

Financial Growth With revenue in the mid-range of 10M–25M, prioritize high-margin, low-overhead product lines and exclusive distributions to increase wallet share among current retailers and attract new distribution partnerships.