Insights

Underserved Market Segment WeRize targets small-city families across 5000 plus locations in India, representing a substantial underserved market segment with high potential for financial inclusion products. Business development efforts can focus on expanding tailored financial solutions that address the unique needs of this demographic.

Social Distribution Model The company's innovative use of a freelancer-driven social sales network offers a scalable and cost-effective channel to reach and build trust within small communities. Sales teams can leverage this high-touch model to increase product adoption and deepen customer relationships.

High Customer Engagement WeRize’s strategy emphasizes high-touch service with a local freelancer network, creating opportunities for cross-selling and upselling of diverse financial products like mortgages, insurance, and savings plans. Training and incentivizing these freelancers can boost sales performance.

Technology-Enabled Outreach The proprietary tech platform managing over 10,000 freelancers across numerous cities demonstrates a robust digitized infrastructure. Integrating advanced analytics and targeted marketing can help identify high-potential customer segments and improve conversion rates.

Strategic Partnerships and Funding Recent investments from global and domestic players such as Picus Capital, Sony, British International Investment, and Kalaari Capital highlight strong financial backing and strategic interest. Collaborating with these investors or leveraging their networks can open new sales channels and market opportunities.

WeRize Tech Stack

WeRize uses 8 technology products and services including Google Ads, Site Kit, WordPress, and more. Explore WeRize's tech stack below.

  • Google Ads
    Advertising
  • Site Kit
    Analytics
  • WordPress
    Content Management System
  • Swiper
    Javascript Libraries
  • MoEngage
    Marketing Automation
  • JavaScript
    Programming Languages
  • Materialize CSS
    UI Frameworks
  • jQuery Waypoints
    Web Tools And Plugins

Media & News

WeRize's Email Address Formats

WeRize uses at least 2 format(s):
WeRize Email FormatsExamplePercentage
First.Last@moneyonclick.comJohn.Doe@moneyonclick.com
84%
First@moneyonclick.comJohn@moneyonclick.com
12%
L.First@moneyonclick.comD.John@moneyonclick.com
2%
First.Middle@moneyonclick.comJohn.Michael@moneyonclick.com
2%
First.Last@werize.comJohn.Doe@werize.com
80%
Last.First@werize.comDoe.John@werize.com
10%
First@werize.comJohn@werize.com
10%

Frequently Asked Questions

What is WeRize's official website and social media links?

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WeRize's official website is werize.com and has social profiles on LinkedInCrunchbase.

What is WeRize's NAICS code?

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WeRize's NAICS code is 52 - Finance and Insurance.

How many employees does WeRize have currently?

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As of December 2025, WeRize has approximately 684 employees across 2 continents, including AsiaEurope. Key team members include Chief Product And Technology Officer: A. V. S.Chief Collection Officer: S. J.Chief Product Manager: S. J.. Explore WeRize's employee directory with LeadIQ.

What industry does WeRize belong to?

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WeRize operates in the Financial Services industry.

What technology does WeRize use?

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WeRize's tech stack includes Google AdsSite KitWordPressSwiperMoEngageJavaScriptMaterialize CSSjQuery Waypoints.

What is WeRize's email format?

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WeRize's email format typically follows the pattern of First.Last@moneyonclick.com. Find more WeRize email formats with LeadIQ.

How much funding has WeRize raised to date?

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As of December 2025, WeRize has raised $16M in funding. The last funding round occurred on Jun 17, 2022 for $16M.

When was WeRize founded?

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WeRize was founded in 2019.

WeRize

Financial ServicesKarnataka, India501-1000 Employees

WeRize is a profitable growth stage fintech. At WeRize, we are creating a new category in Indian financial services space. We are building India’s first socially distributed full stack fintech platform for emerging middle-class families in 5000+ small cities. The financial needs of small-city India have been largely underserved since traditional players and fintechs are unable to properly serve this segment

* We have raised $25.75Mn equity ($115.5 Mn valuation) from British International Investment (UK's sovereign impact fund formally known as CDC), Sony Japan, 3one4 Capital, Picus and others

* WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized mortgages, unsecured credit, insurance, and savings products for 300Mn individuals spread across the 5000+ small cities 

* Families in small cities require high touch sales/after-sales service which can only be profitably provided using a social distribution model. The entire fintech ecosystem is geared towards building DIY apps that help customers choose the right financial products for themselves. However, this approach doesn’t work for small-city families as they need high touch sales and after sales. Additionally, due to lower ticket-size/conversions vs tier-1 city customers, digital unit economics dont work, leading to fintechs staying away from this superb segment

*Using the “Social Shopify of Finance” platform, WeRize has enabled 10K+ financially literate freelancers in 2500+ cities to sell its financial products in their social circle. This solves trust issue as well as provides high-touch service

* Werize is the only Indian fintech platform/financial services player that has been able to distribute financial services through freelancers without any of its own FOS/local branches. Our freelancers in 2500+ cities are managed only through Werize proprietary tech platform. This enables superb scalability and low CAC/ops cost=> highly profitable business model.

Section iconCompany Overview

Website
werize.com
NAICS Code
52 - Finance and Insurance
Founded
2019
Employees
501-1000

Section iconFunding & Financials

  • $16M

    WeRize has raised a total of $16M of funding over 3 rounds. Their latest funding round was raised on Jun 17, 2022 in the amount of $16M.

  • $25M$50M

    WeRize's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $16M

    WeRize has raised a total of $16M of funding over 3 rounds. Their latest funding round was raised on Jun 17, 2022 in the amount of $16M.

  • $25M$50M

    WeRize's revenue is estimated to be in the range of $25M$50M

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