Cross Platform Reach WENY-TV offers regional reach as an ABC/CBS affiliate serving Elmira, Ithaca and Corning with TV, digital and YouTube inventory. Propose bundled campaigns combining TV buys with programmatic digital and OTT placements to reach local automotive, finance, retail and service advertisers across multiple touchpoints.

Community Sponsorships Recent partnerships with local businesses for community initiatives demonstrate appetite for sponsored segments and CSR campaigns. Opportunities exist for branded content and sponsorships in automotive, financial services and nonprofit verticals, aligned with local events and causes.

Data Driven Ads Leverage ad tech stack including DoubleClick Campaign Manager, Floodlight, Google Publisher Tag and YouTube to offer measurable, cross-channel campaigns with attribution, remarketing and ROI-focused packages for small to mid-sized local advertisers.

Market Expansion As a mid-sized regional broadcaster, there is opportunity to grow ad inventory and sponsorships across Elmira, Ithaca and Corning, including event sponsorships and cross-selling to adjacent markets and verticals that already partner with WENY across TV and digital platforms.

Content Partnerships Investment in local news with a multimedia journalist indicates potential for sponsored content, branded news features, product demonstrations and client co-created segments across TV and digital to deepen advertiser engagement.