Wholesale Growth The acquisition by MNG Brands expands access to broader wholesale channels and distribution of functional beverages. Sales approach: engage the MNG Brands distributor network, position WellBeing NA beers as premium SKUs, and offer co branded wellness bundles and introductory discounts to retailers and hospitality partners.

Production Flexibility A history of scaling production with Schlafly demonstrates manufacturing flexibility. Opportunity to secure co pack arrangements or contract manufacturing with existing partners to scale volume for new markets and to fulfill the expanded wholesale footprint of MNG Brands.

Wellness Hydration Non alcoholic craft beer with electrolytes is well suited for hydration oriented customers in sports venues, gyms, and wellness retailers. Target channels include stadiums, fitness centers, and corporate wellness programs, with education materials that highlight hydration benefits and the relevance to Dry January.

Sports Marketing Sports and event branding such as Match Day Light can drive listings in sports arenas, college venues, and fan events. Pursue sponsorships, in venue placements, and group packaging for teams and events to drive trial and repeat purchases.

Retail Readiness Strong wellness branding positions WellBeing for health oriented retailers, e commerce platforms, and beverage clubs seeking alternative options. Develop retailer ready SKUs with clear labeling, demo friendly packaging, and seasonal promotions, plus digital assets to support online sales and marketing campaigns.