Niche Consulting WE BIKE, etc. operates as a boutique consulting firm focused on engineering, education, enforcement, and encouragement for walking and bicycling. This creates sales opportunities for safety, planning, and active transport solutions tailored to municipalities and organizations seeking healthier communities.

Municipal Projects Recent activity includes developing bicycle loops for towns like Ledgeview, signaling readiness to engage in local infrastructure projects. Target city and county governments with active bike/pedestrian networks or master plans for potential design, signaling, and implementation services.

Tech Enablement A tech stack that includes WordPress, Shopify/WooCommerce, and AWS suggests capabilities for content marketing, client portals, and e-commerce or productized services. Leverage these channels to offer online assessments, training modules, or subscription-based advisory packages.

Leadership & Expertise Led by Peter Flucke, a veteran pedestrian and bicycle professional with law enforcement background, the firm can be positioned as an authority in safety standards, policy advisory, and community engagement—opening opportunities for speaking engagements, paid workshops, and advisory retainer agreements.

Market Positioning While revenue is substantial for a small firm, the employee count is lean. Opportunities exist to partner with mid-market and large bicycle component players or consultants, aligning on large-scale health and mobility initiatives, sponsorships, and joint proposals to expand project scope and reach.