We Are Positive
Think TanksIllinois, United States2-10 Employees
We Are Positive is a think tank and consultancy based in Chicago, Illinois, focused on brand strategy and innovation. The firm emphasizes helping brands align with the positive intentions of people, aiming to position products as the positive choice in consumers’ everyday lives through insights, strategy, and innovation work. Its approach centers on uncovering what matters to people, applying a human-centered analytical lens to understand positive consumer motivations and translating these insights into actionable brand strategies and new product ideas. The company targets marketers and brands seeking to leverage everyday positive behavior, and it operates with a small team, positioning itself to take on new and diverse challenges within the branding and innovation space.