Strategic Growth The Purple Guys acquisition of We Are IT and ongoing expansion through multiple acquisitions indicate a rapid growth trajectory and increasing managed IT services footprint in the Midwest. This suggests opportunities to offer scalable MSP enhancements, cross-sell advanced security, cloud, and managed services to a larger customer base.

Cross-Sell Potential With a combined portfolio serving over 200 organizations and 5000+ employees, there is strong potential to introduce complementary offerings such as cybersecurity, data protection, backup, and monitoring services to existing clients of The Purple Guys and the newly integrated We Are IT accounts.

Regional Footprint The Purple Guys have a broad Midwest presence, including Kansas City and St. Louis with recent acquisitions expanding in Texas and beyond. This creates an opportunity to position scalable IT solutions tailored to regional SMBs, leveraging geographic proximity for faster service delivery.

Modern MSP Capabilities Historically ahead with preventative maintenance, remote and on-site support, and predictable pricing, The Purple Guys attract SMBs seeking reliable outsourced IT. There is room to upsell proactive security monitoring, SOC-lite offerings, and cloud migration or modernization projects to maintain their competitive edge.

Funding and Growth Signals Frequent acquisitions backed by financing activity signal strong capital appetite for expansion. This creates a favorable environment for selling strategic IT transformations, vendor-neutral assessments, and long-term managed services partnerships aligned with a growing MSP ecosystem.