Insights

Local News Leader WDRB News dominates local viewership and digital digesting in Louisville with extensive daily local news coverage, presenting a prime opportunity to upsell cross-channel local advertising packages across broadcast, digital, and social assets.

Cross-Platform Growth The company operates multiple media properties and digital apps (WDRB.com, News apps, Weather app, OTT app, and social channels) enabling bundled sponsorships, programmatic ad opportunities, and targeted geo-ad campaigns to maximize advertiser reach.

Strategic Partnerships Recent collaboration with XL Media Group for a sports betting page indicates openness to affiliate and sponsorship deals, content integrations, and experiential marketing tied to local sports events and betting audiences.

Executive Access Leadership hires in 2023 across CEO, superintendent, and other senior roles suggest potential for high-visibility partnerships with brands seeking association with community initiatives, local education programs, and civic engagement segments.

Financial Scale Reported revenue range of 100M–250M and a mid-to-large employee base signal capacity for multi-million dollar campaigns, multi-market commercial packages, and longer-term sponsorship arrangements across broadcast and digital inventories.

Similar companies to WDRB Media

WDRB Media Tech Stack

WDRB Media uses 8 technology products and services including Amazon Advertising, iCIMS, Amazon Web Services, and more. Explore WDRB Media's tech stack below.

WDRB Media's Email Address Formats

WDRB Media uses at least 3 email formats:
WDRB Media Email FormatsExamplePercentage
FLast@wdrb.comJDoe@wdrb.com
90%
Last@wdrb.comDoe@wdrb.com
9%
FirstLast@wdrb.comJohnDoe@wdrb.com
1%

Frequently Asked Questions

What is WDRB Media's phone number?

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You can contact WDRB Media's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WDRB Media's official website and social media links?

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WDRB Media's official website is wdrb.com and has social profiles on LinkedIn.

How much revenue does WDRB Media generate?

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As of August 2026, WDRB Media's annual revenue is estimated to be $100M - $250M.

What is WDRB Media's SIC code and NAICS code?

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WDRB Media's SIC code is 6732 - Educational, Religious, and Charitable Trusts and NAICS code is 515 - Broadcasting (except Internet).

How many employees does WDRB Media have currently?

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As of August 2026, WDRB Media has approximately 232 employees across 2 continents, including North America and Europe. Key team members include Chief Executive Officer: C. R., Chief Executive Officer: K. M. and Chief Financial Officer: S. B. Explore WDRB Media's employee directory with LeadIQ.

What industry does WDRB Media belong to?

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WDRB Media operates in the Broadcast Media Production and Distribution industry.

What technology does WDRB Media use?

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WDRB Media's tech stack includes Amazon Advertising, iCIMS, Amazon Web Services, Simpli.fi, Microsoft 365, Constant Contact, KnowBe4 and Piwik PRO Core.

What is WDRB Media's email format?

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WDRB Media's email format typically follows the pattern of FLast@wdrb.com. Find more WDRB Media email formats with LeadIQ.

When was WDRB Media founded?

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WDRB Media was founded in 1971.
WDRB Media logo

WDRB Media

Broadcast Media Production and DistributionKentucky, United States201-500 Employees

WDRB Media is a Louisville-based broadcast media company that operates a significant local news operation and a sales force focused on serving the Louisville market. Its portfolio includes local television stations and digital properties, with on-air news coverage and multiple digital platforms such as websites and apps that deliver news, weather, and sports content. The company targets local audiences and advertisers by providing daily local news programming and digital reach across streaming, social, and mobile channels. WDRB Media is owned by Block Communications, Inc., and maintains a sizable presence in the regional media landscape through its core broadcast and digital offerings. A recent development involves a partnership to expand sports betting coverage on its website and apps.

Section iconCompany Overview

Phone number
Website
wdrb.com
SIC Code
6732 - Educational, Religious, and Charitable Trusts
NAICS Code
515 - Broadcasting (except Internet)
Founded
1971
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    WDRB Media's revenue is estimated to be in the range of $100M - $250M

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