Strategic Partnerships WBAA already collaborates with the Delphi Opera House to host concerts, highlighting opportunities for co-branded events, sponsorship packages, and paid programming with arts organizations, local businesses, and Purdue affiliates to diversify revenue beyond underwriting.

Local Sponsorship Potential With a weekly audience of 35,000 and NPR affiliation, there is a clear path to grow underwriting revenue by targeting local advertisers and university partners, supported by integrated on-air and digital channels and tiered sponsorship programs.

Digital Modernization The Drupal-based web presence and older JS frameworks suggest opportunities for CMS modernization, site optimization, analytics, accessibility improvements, and digital fundraising tools to boost listener engagement and revenue generation.

University Collaboration As a Purdue-owned station, WBAA can leverage campus resources for student internships, research partnerships, and grant-funded media projects, plus cross-promotion at university events to expand reach.

Content Distribution Growth Being an NPR member with multiple feeds presents opportunities to optimize streaming, podcasts, and on-demand content, including syndication, cross-promotion, and improved RSS/JSON-LD data for broader discoverability.