Marketing Stack Wayside Chapel maintains a WordPress site built with Elementor and uses multiple marketing tools including Mailchimp, Brevo, All in One SEO, Gravatar, Akismet and YouTube. This multi-tool footprint presents an opportunity to offer an integrated nonprofit marketing and donor management platform that unifies campaigns, analytics and automation.

Fundraising Growth With a small staff and modest revenue, there is strong potential to grow online giving, recurring donations and event fundraising through a streamlined donation platform that integrates with their existing email and website tooling.

Local Visibility Current SEO and video usage can be extended to improve local visibility in Chandler and surrounding areas. Propose an optimized local SEO plan, Google Business Profile enhancements, and a video content strategy that highlights sermons, programs, and community impact.

Video Outreach Existing YouTube presence and responsive video setup offer avenues to expand live streaming, online Bible study communities, and on-demand sermon libraries. Recommend end-to-end video strategy, streaming workflow, and platform integrations to boost engagement.

Security Trust Donor data security and privacy are critical for trust and compliance. Recommend security hardening, PCI-compliant donation processing, clear privacy disclosures, and consent management to mitigate risk and improve donor confidence.