WAYPOINT

Entertainment ProvidersCalifornia, United States11-50 Employees

WAYPOINT is a creative production company focused on the entertainment sector, primarily serving the game industry through integrated services that span game development, marketing, collectibles, and e-commerce. Its work centers on delivering visual impact and scalable production pipelines for marketing art and mobile games, alongside strategic marketing support, publishing services, and consumer research to help indie projects reach audiences. The company also helps IP owners extend their brands through limited-edition collectibles, press kits, store merchandise, and backer rewards, and supports fan engagement with ecommerce and fulfillment solutions. Based in Los Angeles with a secondary office in Buenos Aires, WAYPOINT was founded in 2009 and emphasizes a collaborative approach, treating client projects with ownership and a production-centric mindset. The team comprises producers and game developers who offer full production capabilities or à la carte services, and the company positions itself as a specialized partner focused on games and original IPs rather than broader media, aiming to support clients from concept through market delivery. A notable development in the company’s trajectory is its expansion into an experiential division and the acquisition of an indie studio from Argentina to broaden its offering in game and software development, including a project involving a themed experiential experience.

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