Established Mustang Leader Position Wayne Akers Ford as the largest Mustang dealer in the US, highlighting opportunities to upsell high-performance models, accessories, and warranty/maintenance packages to enthusiasts and repeat customers.

Diverse Financing Leverage available personal and business auto financing to target small businesses, fleet buyers, and loan-seeking customers, offering tailored financing options and commercial vehicle solutions to expand sales channels.

Service and Customization Promote the full service and heavy truck capabilities along with Ford performance parts customization to cross-sell maintenance plans, aftermarket upgrades, and service contracts to existing owners and local fleets.

Multi-Channel Marketing Capitalize on the tech stack including Google Ads, Microsoft Advertising, Criteo, and data platforms to retarget potential buyers, promote specials on Mustangs and new models, and drive showroom and service visits.

Growth Positioning Target adjacent markets and brands in the regional auto ecosystem by comparing revenue and headcount with peers to identify opportunities in pre-owned inventory, expansion of online sales, and partnerships with local businesses for fleet and corporate sales.