Insights

Enterprise Experience Way positions itself as a premier experiential platform for enterprise brands, offering integrated activations and ongoing programming. sales opportunities lie in partnering with large brands seeking cohesive customer journey experiences and measurable engagement.

Tech Stack Alignment The company relies on a modern stack including AWS, Google Cloud, OpenResty, Nginx, and HubSpot analytics. This indicates potential for cross-sell upgrades or integrations with clients using similar cloud and analytics ecosystems.

Growth Potential With a mid-size employee base and revenue in the 25–50 million range, Way is expanding in the experiential software space, suggesting opportunities to upsell larger contracts as brands invest more in experiential marketing and platform integrations.

Industry Fit Way’s focus on signature activations and customer-journey integration aligns well with large consumer brands and ecommerce players seeking immersive experiences, highlighting a target market for enterprise retailers and home goods brands.

Competitive Signals Recent favorable momentum in related online retail stocks signals investor interest in the experiential and retail tech space, suggesting timing for sales outreach to accelerate adoption among brands tracking digital-to-physical customer experiences.

Way Tech Stack

Way uses 8 technology products and services including HubSpot Analytics, Varnish, Amazon Web Services, and more. Explore Way's tech stack below.

  • HubSpot Analytics
    Analytics
  • Varnish
    Caching
  • Amazon Web Services
    Cloud Hosting
  • Google Cloud
    Infrastructure As A Service
  • HubSpot
    Marketing Automation
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers
  • Nginx
    Web Servers

Media & News

Way's Email Address Formats

Way uses at least 1 format(s):
Way Email FormatsExamplePercentage
First@way.coJohn@way.co
50%
First.Last@way.coJohn.Doe@way.co
50%

Frequently Asked Questions

Where is Way's headquarters located?

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Way's main headquarters is located at Austin, Texas United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Way's stock symbol?

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Way is a publicly traded company; the company's stock symbol is W.

What is Way's official website and social media links?

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Way's official website is way.co and has social profiles on LinkedIn.

What is Way's NAICS code?

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Way's NAICS code is 5112 - Software Publishers.

How many employees does Way have currently?

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As of June 2026, Way has approximately 51 employees across 4 continents, including North AmericaAsiaEurope. Key team members include President: A. M.Head Of Experiences: S. D.Business Owner: A. M.. Explore Way's employee directory with LeadIQ.

What industry does Way belong to?

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Way operates in the Software Development industry.

What technology does Way use?

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Way's tech stack includes HubSpot AnalyticsVarnishAmazon Web ServicesGoogle CloudHubSpotGoogle AnalyticsOpenRestyNginx.

What is Way's email format?

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Way's email format typically follows the pattern of First@way.co. Find more Way email formats with LeadIQ.

When was Way founded?

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Way was founded in 2020.
Way logo

Way

Software DevelopmentTexas, United States51-200 Employees

Way is a software development company based in Austin, Texas, offering an experiential platform designed for enterprise brands. The platform enables signature activations, distinctive experiences, and ongoing programming that are seamlessly integrated with each brand's customer journey. By tying these experiences to the broader customer journey, Way aims to provide a cohesive brand experience across touchpoints.

The company targets large organizations looking to orchestrate experiential initiatives as part of their customer engagement strategies. It operates within the software development industry, emphasizing an integrated platform approach rather than standalone events. As a mid-sized firm, Way serves enterprise clients from its Austin base.

Section iconCompany Overview

Headquarters
Austin, Texas United States
Website
way.co
Stock Symbol
W
NAICS Code
5112 - Software Publishers
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Way's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Way's revenue is estimated to be in the range of $25M$50M

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