POS marketing Wavespot has recently launched a POS integrated WiFi marketing solution in collaboration with Kounta, signaling a strategic move to blur the line between in-store marketing and sales channels. This presents an opportunity to upsell integrated analytics and loyalty features to retailers adopting or expanding POS partnerships.

SMB to enterprise Their platform claims applicability from small businesses to large enterprises across 25 countries, highlighting a scalable solution with potential for tiered pricing and enterprise-grade analytics installations, ideal for a sales motion targeting mid-market to enterprise retailers and venues.

Data driven Wavespot emphasizes customer emails collection, social and traffic analytics, and an automation engine for targeted promotions, presenting a strong cross-sell path for advanced marketing automation, CRM integrations, and email remarketing services.

Growing team The company indicates global growth and a push to hire smart, talented members, suggesting a favorable window for partnerships, channel programs, and joint go-to-market initiatives with resellers or system integrators in multiple regions.

Industry fit With deployments across public sector, retail, and restaurants, Wavespot aligns with industries that heavily rely on guest analytics and retention marketing, offering targeted outreach opportunities to sector-specific procurement teams and potential case study collaborations.