Market Focus Target residential and commercial roofing markets in and around Ann Arbor, Monroe, Canton, and Dundee, Michigan to expand project volume leveraging existing service offerings such as tear-off, replacement, new construction, and various roofing materials.

Warranty Leverage Highlight the Iron Clad 10 year warranty as a differentiator in proposals to increase close rates with conversion risk reduction for both homeowners and business clients.

Service Expansion Cross-sell complementary exterior services like aluminum/vinyl siding and seamless gutters to existing roofing customers, creating larger project scopes and higher average deal sizes.

Digital Presence Strengthen lead generation by optimizing Google Call Conversion Tracking, WordPress site, and analytics partners to improve inbound inquiries and track sales funnel performance.

Strategic Partnerships Position Watts Roofing as a reliable local expert to win commercial bids against mid-market players by showcasing experience in both residential and commercial roofing, including flat/rubber and metal options.