Insights

Care Segment Expansion WaterWipes is expanding beyond baby wipes into Feminine Care and Incontinence Care, supported by a strategic partnership with Baby Love and a growing product portfolio, signaling strong opportunities to sell into healthcare facilities, eldercare settings, and premium retail channels seeking gentle, sensitive-skin hygiene solutions.

Sustainability Advantage The wipes use minimal ingredients—mostly purified water with a hint of fruit extract—while being plastic-free, plant-based, biodegradable, and microbiome-friendly, aligning with sustainability mandates from retailers, hospitals, and government purchasers.

Healthcare Channel Expansion With acceptance in neonatal units and dermatological safety for sensitive skin, there are clear sales opportunities into hospitals, NICUs, maternity wards, clinics, and long-term care facilities, including potential private-label or co-branding programs in clinical supply chains.

Brand Prestige Driven by an EY award-winning founder and leadership, WaterWipes is a trusted, premium brand with strong marketing, CSR credibility, and potential to win premium shelf space and hospital procurement opportunities for buyers and distributors.

Global Scale Readiness Headquartered in Europe with a broad international footprint and scalable manufacturing and distribution, WaterWipes is well positioned to support multinational retailers and distributors seeking consistent supply for baby, feminine, and incontinence care.

Similar companies to WaterWipes

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Section.io, Mailchimp, Mimecast, and more. Explore WaterWipes's tech stack below.

  • Section.io
    Content Delivery Network
  • Mailchimp
    Email
  • Mimecast
    Email Security
  • iubenda
    Governance, Risk And Compliance
  • Backbone.js
    Javascript Frameworks
  • YouTube
    Video Players
  • Vimeo
    Video Players
  • FlippingBook
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
85%
Last@waterwipes.comDoe@waterwipes.com
11%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
4%

Frequently Asked Questions

What is WaterWipes's official website and social media links?

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WaterWipes's official website is waterwipes.com and has social profiles on LinkedInCrunchbase.

What is WaterWipes's NAICS code?

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WaterWipes's NAICS code is 31-33 - Manufacturing.

How many employees does WaterWipes have currently?

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As of July 2026, WaterWipes has approximately 293 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: G. T.Chief Marketing Officer: E. H.Chief People Officer: M. C.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

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WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

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WaterWipes's tech stack includes Section.ioMailchimpMimecastiubendaBackbone.jsYouTubeVimeoFlippingBook.

What is WaterWipes's email format?

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WaterWipes's email format typically follows the pattern of FLast@waterwipes.com. Find more WaterWipes email formats with LeadIQ.

How much funding has WaterWipes raised to date?

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As of July 2026, WaterWipes has raised $153M in funding. The last funding round occurred on Dec 09, 2024 for $153M.

When was WaterWipes founded?

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WaterWipes was founded in 1993.
WaterWipes logo

WaterWipes

ManufacturingLouth, Ireland201-500 Employees

WaterWipes is a manufacturing company headquartered in the Donore Industrial Estate in Drogheda, Louth, Ireland, with 201–500 employees, and its website is https://waterwipes.com. It was founded by Edward McCloskey to create a gentle wipe for his newborn daughter's sensitive skin, resulting in a formulation of 99.9% purified water with a drop of fruit extract after extensive research and development. WaterWipes operates as a global brand used by parents, healthcare professionals, and neonatal units in more than 50 countries. The wipes are described as dermatologically approved and microbiome-friendly, and are manufactured from plant-based, biodegradable materials that are plastic-free. The company emphasizes values of Bravery, Excellence, and Respect, and in 2026 expanded its product portfolio to include Incontinence Care Wipes and related ranges.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $153M

    WaterWipes has raised a total of $153M of funding over 1 rounds. Their latest funding round was raised on Dec 09, 2024 in the amount of $153Mas a private_equity.

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $153M

    WaterWipes has raised a total of $153M of funding over 1 rounds. Their latest funding round was raised on Dec 09, 2024 in the amount of $153Mas a private_equity.

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

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