Strategic cybersecurity Waterstons has a dedicated cyber security capability and has announced strategic partnerships to strengthen cyber defences, presenting a sales opportunity to expand security services, managed security, and governance risk compliance offerings for North East and national clients.

Growth partnerships Recent announcements of partnerships with CyberNorth and Hicomply indicate Waterstons actively pursuing ecosystem partnerships to bolster cyber and compliance capabilities, suggesting cross-sell opportunities with partner networks and joint go-to-market initiatives.

Business-led IT The firm emphasizes business-focused consultancy that aligns technology with process and governance to improve performance, signaling opportunities to upsell value-led digital transformation, process reengineering, and architecture governance services to mid-market clients.

Expansion signals A leadership change in 2021 and ongoing growth in staff size alongside new brand and website launch indicate organizational scaling; target growth accounts with broader IT services, including cloud, integration, and strategic advisory.

Azure and integrations Technical stack highlights Microsoft Azure, Dynamics, and ExpressRoute, plus network and platform components, suggesting opportunities to cross-sell cloud migration, ERP integration projects, and secure connectivity solutions to clients already using Microsoft ecosystems.