Policy & funding The WateReuse Association is a focused advocate for laws, policy and funding to increase water reuse, presenting opportunities to position partners as policy-aligned solutions or to engage in advocacy-related programs, grants, and compliance initiatives.

Industry momentum Withrecent collaborations and joint Fly-In efforts among NACWA, AMWA, WRF, WEF and WateReuse, there is clear appetite for cross-organizational partnerships and co-sponsored events that can be leveraged for pilot programs and shared-priority initiatives.

Expansion potential Active expansion into state regulatory guides and advanced water purification rules indicates demand for regulatory guidance, training, and compliance services that help utilities and industries navigate new standards.

Funding incentives The Advancing Water Reuse Act proposing a 30 percent tax credit creates a potential sales angle for technologies, systems, and services that enable scaled recycled water use, especially for industrial clients.

Public sector focus As a nonprofit trade association representing utilities and 50 million customers, there is a strong pathway to engage municipal and utility stakeholders with solutions around efficiency, data management, and modernization that align with their mission and funding priorities.