Global reach Waterco operates in over 40 countries with international offices, manufacturing and R&D facilities across multiple regions, presenting a broad base for cross-border sales opportunities in filtration, sanitisation and water treatment solutions.

B2B platform Recent launch of a business-to-business online ordering platform on BigCommerce enables streamlined procurement for commercial clients and independent retailers, indicating potential for expanding direct and channel sales and bulk purchasing arrangements.

Franchise network Swimart network comprises 73 franchise outlets and over 250 mobile service vans, offering a channel for upsell of Waterco innovations, aftercare, maintenance services and bundled filtration solutions.

Innovative products Introduction of Swim Jet P Series with award-winning water propulsion technology and ongoing focus on energy and water efficiency positions Waterco to target premium residential and commercial customers seeking advanced, sustainable systems.

Strategic partnerships Active collaborations with Royal Life Saving NSW and Cox Architecture on the Future of Swimming Pools showcase alignment with community infrastructure projects and public-sector opportunities for large-scale pool builds and retrofit programs.