Pro-poor Regulation WSUP’s 2025–2030 strategy emphasizes Roll Out Regulation in Africa to advocate pro-poor water and sanitation policies. Sales opportunities exist in providing policy engagement, regulatory compliance tooling, and capacity-building services to utilities and municipalities targeting low-income communities.

Climate-Resilient WASH The strategic focus on climate-resilient and climate-mitigating WASH indicates demand for solutions that enhance resilience, such as climate risk assessments, adapted infrastructure designs, and data-driven monitoring services for urban water networks.

Investment-Ready Projects WSUP is developing a structured pipeline of investment-ready projects and strengthening creditworthiness of MWU and partners. This points to opportunities to offer project preparation, feasibility studies, financing advisory, and M&E metrics that align with funders’ criteria.

Partnership-Driven Growth Active collaboration with utilities (AdeM, FIPAG), foundations (Pictet Group), and sector networks suggests a fertile market for consulting, co-financed pilots, and solutions that enable shared sanitation, water kiosks, and service expansion through public–private partnerships.

Data and Reporting WSUP’s use of analytics tools and progress on sector development plans indicates a need for data platforms, impact dashboards, and reporting capabilities to track WASH outcomes, sector performance, and regulatory impact across urban markets.