Acquisition synergies Leverage the Sunstates Security integration of Watch Guard 24/7 to cross-sell security guard services, on-site guarding, and national coverage to clients of both organizations, highlighting expanded capabilities and unified service standards.

Strong leadership continuity Promote founder involvement and the continued leadership of John Rafferty to reassure prospects about service integrity, training quality, and a people-first culture that drives reliable client experiences.

National scale advantage Position the combined entity as a premier national provider with expanded geographic reach and capabilities, enabling enterprise clients to consolidate security vendors and simplify procurement.

Industry recognition Capitalize on recent accolades such as America’s Best Private Companies 2026 and Best Large Employers 2026 to build credibility with buyers prioritizing reputation, stability, and employer excellence.

Security tech stack Highlight ISO/IEC 27001 certification and integration of digital platforms (Adobe Experience Cloud, Cookie management, and UI tools) to appeal to clients seeking compliant, tech-enabled security solutions and improved reporting.