Digital Growth Leverage Washington Newsmedia’s multi publication ecosystem to grow digital ad revenue through targeted local campaigns, sponsored content, and cross-channel packages across Washington Daily News, Scuppernong Reminder, and Washington the Magazine, using their tech stack to measure ROI.

Subscription & Engagement Accelerate digital subscriptions and membership by integrating a scalable program with Shopify and the publications, offering exclusive newsletters, events, and premium content to boost recurring revenue and reader loyalty.

Local Ads & Events Capitalize on a strong local footprint by selling sponsorships for print and online editions, events, and lifestyle features, providing cross-channel packages that align with the daily newspaper, weekly paper, and magazine.

Analytics & Optimization Position as a data-driven partner by offering ad analytics, A/B testing, and SEO optimization for advertisers, leveraging Google Tag Manager, Yoast SEO, Pantheon to improve performance and ad ROI.

Content Studio & Merch Launch a content studio for branded content, sponsored features, and merchandise or print-on-demand through Shopify, enabling clients to sponsor local guides, lifestyle stories, and magazine inserts across all titles.