Digital Engagement Wantable's extensive use of social media advertising and margin-driven technologies like Facebook Ads and Facebook Pixel indicates a strong focus on digital marketing channels. Business solutions that enhance ad performance, customer targeting, and personalized marketing can further increase conversion rates and customer retention.

Loyalty Program Expansion The launch of the MyWantable Rewards loyalty program shows an emphasis on increasing customer lifetime value and repeat purchases. Opportunities exist to upsell additional rewards features, personalized offers, or exclusive memberships to boost engagement and customer spend.

Partnership Growth Recent collaborations with brands like Olay reveal a strategic interest in integrated beauty and fashion experiences. Developing more brand partnerships, especially in skincare or wellness sectors, can diversify product offerings and target broader customer segments with personalized lifestyle bundles.

Product Diversification The introduction of curated nine-item memberships highlights a move towards offering more comprehensive and value-packed styling options. There is potential to develop additional subscription tiers, themed styling packages, or seasonal collections to deepen market penetration and drive repeat sales.

Geographic & Office Expansion Expanding office facilities in Walker, Michigan, signifies plans for operational growth and increased capacity. This opens doors for local vendors, logistics partnerships, and regional marketing efforts that can improve delivery times, reduce costs, and strengthen the local supply chain network.