Boutique scale Target high-touch interior design services for discerning clients who value bespoke living spaces, leveraging the firm’s niche, personalizeable approach to attract premium projects.

Digital presence Capitalize on existing Squarespace and e-commerce tools to offer virtual consultations, digital mood boards, and furniture/accessory sourcing, expanding reach beyond local referrals.

Tech stack leverage Position as a design-tech hybrid by highlighting streamlined client onboarding (iCIMS), modern client collaboration (Microsoft 365), and secure checkout/sourcing (Stripe) to appeal to mid-market clients and partners.

Competitive landscape Benchmark against boutique-to-mid-market players like Decorist and Interior Define to identify gaps in service tiers, pricing models, and project scopes that can unlock new revenue streams.

Growth signals With revenue in the lower mid-range and peers achieving $25M–$50M in revenue, pursue selective partnerships, showrooms, or project-based collaborations to scale via referrals and brand associations.