Regional Focus Target Walsh Honda in Macon, GA as the primary prospect within Central Georgia automotive retail, focusing on campaigns tailored to a mid-market dealership with a lean team and a growing digital footprint.

Digital Advertising Leverage their existing tech stack (Amazon Advertising, Microsoft Advertising, AdRoll, AudioEye, Hotjar) to propose integrated ad campaigns, retargeting, and site optimization services to increase showroom visits and online lead conversions.

Financial Scale With revenue in the 25–50M range and 11–50 employees, position value propositions around cost-effective marketing tooling, analytics, and automation that deliver measurable ROI for a small-to-mid sized dealership.

Online Experience Highlight opportunities to enhance digital customer journey using their AWS and New Relic data capabilities, plus UX optimization via Hotjar, to improve online booking, inventory engagement, and online-to-offline conversion rates.

Competitive Position Note proximity to similar mid-market dealers and the potential to differentiate through enhanced digital marketing, inventory visibility, and performance analytics to capture share from larger competitors while maintaining local market relevance.