Wakam
InsuranceÎle-de-France, France201-500 Employees
Wakam is a Paris-based insurer that serves B2B2C distribution partners by designing and operating white-label insurance products embedded in their customers' journeys. It leverages open APIs and a scalable platform to co-create solutions with partners and deploy them across Europe in a short timeframe. The company positions itself as a European leader in embedded insurance, with operations in 30 countries and a subsidiary in the United Kingdom. Based in Paris in the Île-de-France region, Wakam emphasizes a transparent and inclusive insurance model, offering clear policy terms and products aimed at supporting vulnerable individuals. Its business model focuses on enabling partners to broaden access to coverage by embedding insurance into customer journeys and expanding options for riders. In March 2026, Wakam SA announced a partnership with Principal Insurance Limited to expand underwriting capacity and rider availability.
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