Embedded insurance growth Wakam specializes in white-label, embedded insurance across Europe via open APIs and its Play & Plug platform, presenting a ready-made opportunity to upsell or cross-sell insurance solutions within existing partner customer journeys.

Strategic partnerships Recent and ongoing partnerships with Principal Insurance, Vitesse, Compre Group, and Fondation Fondamental indicate a pattern of expanding underwriting capacity and claims management capabilities, suggesting sales opportunities with brokers, MGAs, and reinsurance partners seeking scalable embedded offerings.

Solvency and capital needs Breaches of solvency limits and plans for recapitalisation highlight a potential need for risk management, capital solutions, or reinsurance partnerships, creating conversations around financial stability, compliance tooling, and capital-efficient products for distribution partners.

Sustainability and inclusion Wakam’s mission around transparent terms and inclusive products, including support for vulnerable customers, opens doors for partnerships with ESG-focused distributors and social impact programs seeking responsible insurers with clear policy terms.

Growth through UK and Europe With a European leadership position and a UK subsidiary, Wakam offers a scalable expansion path for partners looking to embed insurance across multiple markets, providing a compelling case for regional rollouts and cross-border distribution agreements.