Insights

Strong Market Presence With over 100 fuel stops spanning from Paihia to Invercargill and a focus on local Kiwi customers, Waitomo Group demonstrates extensive regional coverage and brand loyalty, indicating opportunities for targeted regional marketing and fuel supply agreements.

Recognition & Innovation Being finalists in awards for Business Growth & Strategy, Innovation, and Sustainability highlights their commitment to modernizing operations and adopting sustainable practices, which can open avenues for eco-friendly product offerings or green fuel solutions.

Partnership Growth Active collaborations, such as the Waikato Rugby partnership, suggest a willingness to engage in community and sports sponsorships, presenting opportunities to develop co-branded initiatives or targeted promotional campaigns to increase customer engagement.

Expansion Activities Recent opening of a Wellington location and the launch of the Ruakura Superhub Fuel Stop sub-tenants reflect ongoing expansion efforts that could benefit from supplier partnerships, bulk fuel supply deals, or infrastructure investments.

Technology Usage Utilization of analytics tools like Google Analytics and Cloudflare suggests that the company values data-driven decision making, opening chances for advanced digital marketing, customer engagement platforms, and innovative fuel management solutions tailored for regional operations.

Similar companies to Waitomo Group

Waitomo Group Tech Stack

Waitomo Group uses 8 technology products and services including Facebook Pixel, WordPress, jQuery Migrate, and more. Explore Waitomo Group's tech stack below.

  • Facebook Pixel
    Analytics
  • WordPress
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • reCAPTCHA
    Security
  • Yahoo! DOT
    Tag Management
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

Waitomo Group's Email Address Formats

Waitomo Group uses at least 1 format(s):
Waitomo Group Email FormatsExamplePercentage
FirstL@waitomogroup.co.nzJohnD@waitomogroup.co.nz
47%
First@waitomogroup.co.nzJohn@waitomogroup.co.nz
3%
FirstL@waitomogroup.co.nzJohnD@waitomogroup.co.nz
3%
FirstL@waitomogroup.co.nzJohnD@waitomogroup.co.nz
47%

Frequently Asked Questions

Where is Waitomo Group's headquarters located?

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Waitomo Group's main headquarters is located at 3 Ellis Street, Hamilton, Waikato 3204, NZ. The company has employees across 1 continents, including Oceania.

What is Waitomo Group's official website and social media links?

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Waitomo Group's official website is waitomogroup.co.nz and has social profiles on LinkedIn.

What is Waitomo Group's NAICS code?

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Waitomo Group's NAICS code is 211 - Oil and Gas Extraction.

How many employees does Waitomo Group have currently?

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As of October 2025, Waitomo Group has approximately 63 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: S. P.Head Of It: H. S. M.Company Owner: J. O.. Explore Waitomo Group's employee directory with LeadIQ.

What industry does Waitomo Group belong to?

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Waitomo Group operates in the Oil and Gas industry.

What technology does Waitomo Group use?

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Waitomo Group's tech stack includes Facebook PixelWordPressjQuery MigrateCloudflare Bot ManagementreCAPTCHAYahoo! DOTGoogle AnalyticsApache HTTP Server.

What is Waitomo Group's email format?

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Waitomo Group's email format typically follows the pattern of FirstL@waitomogroup.co.nz. Find more Waitomo Group email formats with LeadIQ.

When was Waitomo Group founded?

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Waitomo Group was founded in 1947.

Waitomo Group

Oil and GasNew Zealand51-200 Employees

Since 1947, our 100-percent Kiwi, family-owned and operated business has been fueling Kiwis across New Zealand. Whether you own a business, or just need to fuel up your vehicle, we have the solution for you. Based in the heart of the Waikato in Hamilton, we operate more than 100 Fuel Stops and Diesel Stops stretching from Paihia to Invercargill. Market disruptors, we deliver competition and choice to Kiwi motorists.

We also provide bulk fuel supply, onsite diesel supply and fuel storage solutions. Our Waitomo Fuel Cards give Kiwi businesses’ access to tailored commercial rates or our pump price – whichever is lowest.

Over 75 years later, we’re proud to be serving our Kiwi customers with the same formula we always have – great people, top performance and a fairer price for your fuel.

If you’d like to join our journey, we’d love to hear from you.

Section iconCompany Overview

Headquarters
3 Ellis Street, Hamilton, Waikato 3204, NZ
NAICS Code
211 - Oil and Gas Extraction
Founded
1947
Employees
51-200

Section iconFunding & Financials

  • $1M

    Waitomo Group's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Waitomo Group's revenue is estimated to be in the range of $1M

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