Market Position Acknowledge Waikoloa Beach Marriott as a mid-sized hospitality player on the Big Island with multiple amenities and event spaces, presenting an opportunity to cross-sell full-service packages to wedding planners, corporate events, and leisure travelers seeking beachfront experiences.

Event & Meetings Leverage their capability to host meetings, weddings, and social events with custom catering and expert planners to propose end-to-end event services, preferred vendor partnerships, and technology-enabled planning solutions.

Wellness & Leisure Capitalize on spa, fitness and family-friendly attractions (pools, waterslide, beach access) to upsell wellness retreats, family packages, and seasonal promotions that boost occupancy during shoulder seasons.

Technology Ready Note the tech stack usage (Optimizely, ServiceNow, automation tools) as an indicator of openness to digital experiences; propose personalized guest journeys, loyalty integrations, and targeted digital marketing campaigns to drive direct bookings.

Strategic Growth Fit With Marriott’s broader expansion into all-inclusive models and Caribbean/Latin American footprints, position cross-region partnerships, exclusive access programs, and co-branded promotions to attract international travelers and corporate groups.