Longstanding trust Target homeowners in Albuquerque and Santa Fe with premium maintenance plans and bundled services (HVAC, plumbing, electrical) leveraging Wagner’s nearly 100-year reputation for reliability and customer-first service to upsell ongoing preventative care.

One-stop services Sell cross-sell packages that combine heating, cooling, plumbing, and electrical installations and repairs to improve homes’ overall efficiency, safety, and comfort, positioning Wagner as the go-to partner for full system replacements.

Growth opportunity Position Wagner as a regional leader with a proven track record to win more residential service contracts and service agreements, targeting expanded service areas and door-to-door or digital campaigns to reach homeowners in New Mexico.

Digital footprint Leverage Wagner’s established digital advertising footprint (Amazon, Microsoft, DoubleClick, Facebook Pixel, YouTube) to retarget homeowners showing interest in HVAC, plumbing, or electrical projects with time-limited offers and maintenance reminders.

Industry positioning Capitalize on the company’s mid-size, family-backed profile to differentiate from larger competitors by offering flexible financing, transparent pricing, and maintenance-based revenue streams that appeal to budget-conscious homeowners seeking dependable service.