Market Focus Target the Miami-Fort Lauderdale market research niche with specialized offerings in medical, legal (mock juries), consumer products, entertainment, and Hispanic research to expand WAC’s client base across South Florida.

Facility Advantage Leverage two top-rated focus group facilities with strategic coverage of Miami-Dade, Broward, and Palm Beach counties to win clients seeking scalable, regional qualitative research and quick turnaround.

Growth Potential Position WAC as a cost-effective, scalable alternative for mid-market research vendors seeking full-service capabilities in a region with high demand for localized insights, supported by an established track record since 1972.

Tech Enablement Highlight existing tech stack (web and security infrastructure, content delivery, and data capture capabilities) as a backbone for modernized data collection, streaming, and secure client portals to differentiate from smaller peers.

Financial Validation With revenue in the lower-to-mid seven figures and a long-standing presence, target clients who value established reliability and relationship-driven service, offering bundled research packages and flexible engagement models.