WAAV ORGANIC (formerly Live Pure)
Food and Beverage ServicesIllinois, United States2-10 Employees
WAAV ORGANIC, initially established as Live Pure, is a small-scale food and beverage service based in Chicago, Illinois. The company focuses on delivering health-oriented products, notably superfood smoothie cubes that are USDA Organic, gluten- and dairy-free, raw, vegan, and free of added sugars, designed to offer convenient access to nutritious options. Its target market includes individuals seeking quick, healthy meal components and ongoing wellness support, reflecting the founders’ background in corporate wellness and their emphasis on sustainable healthy living. Positioned within the health and wellness segment of the food and beverage services industry, WAAV ORGANIC aims to combine wellness expertise with convenient, plant-based nutrition. The organization emphasizes daily wellness practices and coaching among its team, indicating a culture centered on maintaining healthy habits while providing easy-to-use products for customers. A recent development for the company includes a rebranding from Live Pure to WAAV ORGANIC. The business operates with a small team and serves customers from its Chicago location.