VRARA Email Format
Industry AssociationsCalifornia, United States51-200 Employees
VRARA is a global industry association focused on virtual reality and augmented reality. Established in 2015 and based in Palo Alto, California, it serves as a member community that connects enterprises, media and entertainment firms, brands, retailers, universities, and hardware and software developers to advance research, foster standards, and promote collaboration within the XR ecosystem. The organization operates through regional chapters led by chapter presidents, organizing bi-monthly events and producing research and case studies to support members in growing VR and AR initiatives. The VR/AR Association positions itself within the industry as a coordinating body that facilitates networking, knowledge sharing, and ecosystem development across a diverse set of participants, including sports teams, advertisers, and educational institutions. It maintains a global footprint with chapters in major cities and pursues activities that connect member companies and individuals to advance the adoption and understanding of virtual and augmented reality technologies.