Award Credibility Vocation has earned prestigious accolades including a 3-Star Great Taste Award for Life & Death IPA, plus recognition at the World Beer Awards and SIBA events. These awards provide credible proof of quality that can help secure retailer listings, premium shelf space, and hospitality partnerships. Leverage award storytelling in sales decks, trade shows, and in-store promotions to build trust with buyers.

Collaborations and Editions Rooted Riches, a 10% ABV stout, was created in collaboration with French & Jupps, illustrating a strong co-brand opportunity. In 2025 Vocation launched two limited edition beers with a sustainability focus, offering seasonal lines for retailers and on premise promotions. Use collaborations and limited editions to fuel co-marketing with distributors and key accounts.

Mobile Pub Strategy The Wandering Inn travelling pub offers a direct consumer engagement channel and event sampling platform. Partner with venues, festivals, universities, and retailers to run experiential campaigns, drive brand awareness, and collect consumer data for follow ups and targeted marketing.

Regional Growth Opportunity Regional strengths and taproom activity create a path for growth through wholesalers and pubs in the North West and beyond. Highlight recent regional award wins and the high quality core and limited ranges to secure listings with craft retailers and gastro pubs, while exploring collaboration opportunities with like minded distributors and venues.

Sustainability Differentiator Sustainability driven products and a bold core range position Vocation as a responsible premium craft brand. Emphasize the ESG story in retailer pitches and marketing materials to win support from retailers, hospitality networks, and distributors prioritizing environmental credentials.