Targeted clinical capabilities Focus on selling to ophthalmology practices seeking precision refraction and faster patient throughput with sub 0.05 diopter precision and 0.5 degree increments, highlighting the PSF Refractor and PSF Integro as solutions to improve acuity and standard of care.

Space optimized solutions Position PSF Integro as ideal for small exam rooms and pre-test areas, emphasizing compact design and 20 foot viewing distance in a 2x3 footprint to unlock utilization in clinics with limited space.

Nighttime vision benefits Leverage the nighttime subjective testing capability to address patients with night vision challenges, offering a differentiator for practices serving drivers, pilots, and older patients with glare or low-light complaints.

Operational efficiency Promote Perfectus as a time-saving, data-integrated refractive workflow by combining wavefront autorefraction with PSF Integro, reducing patient movement and eliminating data transfer steps to boost patient throughput.

Lens customization edge Cross-sell Encepsion free-form lenses that are Diamond Point customized to patient lifestyles, aligning with the high-precision refraction focus to create a premium, differentiated eyewear offering.