Global Premium Reach The group exports to more than 130 countries and operates a diversified brand portfolio from Don Melchor and Almaviva to Casillero del Diablo. Recent moves into rosé with Maison Mirabeau and new products like Casillero del Diablo Zero and BeLight signal a strategy to grow across premium and value segments. This creates opportunities for exclusive distribution, co-branding, and bundled programs with retailers, distributors, and on-premise partners in key markets.

Nonalcoholic Growth Casillero del Diablo Zero and BeLight reflect a clear focus on nonalcoholic and lower-alcohol wine formats to meet evolving consumer preferences. Opportunities exist with retailers, hospitality chains, and online platforms seeking healthier options, as well as DTC bundles featuring these SKUs. Leverage cross-sell with the rest of the portfolio in priority markets such as the U.S., Europe, and Latin America.

Sustainability Leadership Winning sustainability awards and increased investment in the Center for Research and Innovation highlight the company’s ESG leadership and R&D focus. Buyers increasingly demand ESG credentials, so proposals around supply chain transparency, sustainable packaging, and environmental metrics can unlock preferred-supplier status with distributors and retailers.

Digital Sales Readiness The tech stack supports multi-channel marketing and data-driven decisions, enabling direct-to-consumer sales and partner integrations. This lays groundwork for joint e-commerce initiatives, co-branded digital campaigns, and smooth ERP/CRM integrations to optimize channel performance. Propose targeted digital partnerships and inventory-enabled promotions to accelerate regional growth.

Growth Partnerships The company’s international expansion through VCT Europe and leadership changes signal openness to strategic partnerships and market entry support. Potential sales angles include regional distribution deals, co-branded product initiatives, and services that aid regulatory compliance and post-merger integration for new markets.