Vivian Lou Inc. Email Format

Retail Apparel and FashionMinnesota, United States0-1 Employees

Vivian Lou Inc. operates in the Retail Apparel and Fashion sector and is based in Minneapolis, Minnesota. The company develops the Vivian Lou Insolia insoles, designed for shoes with a heel of 1 inch or higher to help prevent foot pain. The insoles work by shifting body weight toward the heel, realigning posture, improving balance, and restoring a natural heel-to-toe gait, with the aim of reducing strain on the back, knees, hips, and ankles. Backed by 3D motion-capture studies, in-shoe pressure analyses, and independent testing, the product is described as enabling wearers to use higher-heeled shoes with less pain, and the company donates 2% of every sale to organizations helping disadvantaged women.

Market-wise, the company positions itself within the Retail Apparel and Fashion industry as a niche advocate for footwear comfort, targeting women who wear heels and seek pain-free wear and improved posture. It operates as a small enterprise focused on a specialized product, leveraging empirical testing to support its claims.

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