Growing Footprint Viva Chicken has been actively expanding its presence with new locations in Georgia and South Carolina, indicating an acceleration in growth that presents opportunities for regional partnerships and supply chain enhancements.

Menu Innovation The company frequently launches limited-time menus and collaborates with local brands, signaling a focus on product innovation and local community engagement that can be leveraged for promotional collaborations or exclusive offerings.

Technology Integration Viva Chicken has integrated with Microsoft Teams and uses various digital tools, demonstrating a commitment to operational efficiency and customer engagement platforms—ideal for offering customized tech solutions or digital marketing services.

Market Positioning Operating in the fast-casual dining segment with a focus on authentic Peruvian recipes and healthy options, Viva Chicken appeals to trendy, health-conscious consumers, creating sales opportunities in health-focused food products and catering services.

Financial Scale With revenues estimated between $25 million and $50 million and a sizable employee base, Viva Chicken presents a stable yet growing company that is likely to invest in supply chain, technology upgrades, and marketing initiatives to support its expansion.