Cross Brand Sell Viva Auto Group operates 7 manufacturer dealerships and 11 powersports brands in El Paso, giving it a dominant local sales footprint and cross-sell potential across vehicles, parts, and service. Leverage this by offering bundled financing, maintenance packages, and loyalty programs spanning brands to increase average revenue per customer.

E-commerce Momentum They piloted a deposit and delivery service for tires through JD.com, indicating openness to e-commerce and parts logistics. Opportunity to scale a unified online parts and tires store with fast local delivery, buy-online-pickup-in-store options, and logistics partnerships across all brands.

Community Partnerships Strategic community partnerships with Albertsons enable CSR-driven promotions aimed at uninsured consumers in the border region. This can translate into co-branded marketing campaigns, health-oriented events that drive foot traffic, and targeted offers that build trust and lifetime customer value.

Marketing Optimization Active use of digital marketing tools (Bing Ads, YouTube, Gravity Forms) suggests potential to deepen marketing automation and CRM integration. Selling services that improve lead generation, attribution, and post-sale engagement could lift qualified leads and cross-brand conversions.

Growth Opportunities Revenue scale and a diverse brand portfolio point to opportunities for expanding after-sales services, OEM parts supply, extended warranties, and financing across all brands and powersports. Partnering with lenders and service plans could unlock incremental revenue in a growing regional market.