Premium Quality Appeal VIU's focus on authentic Italian acetate and high-quality Japanese titanium presents an opportunity to target quality-conscious consumers seeking durable and premium eyewear, particularly in markets emphasizing luxury and craftsmanship.

Expansion Potential With recent openings in the United States and a growing retail presence across Europe, VIU demonstrates a strategy for geographic expansion that can be supported by sales efforts targeting new markets and increasing brand awareness among international consumers.

E-Commerce Growth Operating via a global direct-to-consumer website, VIU can capitalize on the rising online shopping trend by enhancing digital marketing campaigns, personalized experiences, and international shipping options to boost online sales.

Innovative Design Use By leveraging 3D-printing technology and contemporary design aesthetics, VIU can attract design-forward customers and collaborate with retailers seeking innovative, stylish eyewear collections.

Complementary Collaborations Partnering with brands or retailers emphasizing sustainability or tech-integrated fashion could open new sales channels and expand VIU's customer base among environmentally conscious or digitally engaged audiences.