Cyber insurance VMA partners with Cowbell Cyber to provide cyber risk coverage at favorable rates for members, indicating a strong opportunity to expand cyber insurance offerings and bundled risk management solutions to its network.

Employee benefits Existing partnerships with MetLife Investment Management and health insurance offerings suggest a receptiveness to enhanced employee benefits programs, presenting a path to upsell broader benefits administration and voluntary benefits to member organizations.

Industry focus As a professional association serving the graphic arts community in Northern California, there is potential to tailor insurance, training, and discounts to printers, designers, agencies, and related firms, aligning solutions with the sector’s specific risks and compliance needs.

Education & events VMA emphasizes education, training, and networking, which creates opportunities to sell premium training subscriptions, risk management workshops, and sponsored industry events that pair knowledge with product offerings.

Scale opportunity With a member network described as 11-50 employees per organization and revenue in the tens of millions, there is potential to target mid-market graphic arts firms with bundled insurance, technology, and advisory services designed for growth and stability.