Upcoming Events Visit Winston-Salem's recent partnership with Innovation Quarter for the World Stem Cell Summit showcases opportunities to target biotech and healthcare organizations interested in hosting conferences and trade shows.
Leadership Transitions The retirement of long-standing president Richard Geiger suggests potential for renewed strategic initiatives, opening doors for collaboration with local tourism, sports, and cultural sectors seeking revitalized leadership engagement.
Sports Development Focus With the appointment of a dedicated sports development manager, there is a growing emphasis on attracting sporting events, creating opportunities to connect with sports organizations, tournaments, and related vendors.
Digital Engagement The use of diverse digital tools such as React, Facebook, and Twitter indicates active online marketing; this offers opportunities to partner on social media campaigns targeting leisure travelers, event planners, and corporate clients.
Market Potential With annual revenues estimated between $50 million and $100 million and a specialized focus on niche meetings and conventions, there is significant potential to develop tailored packages for faith-based, multicultural, and health-related event organizers.