Regional Spotlight Visit Tri-Cities serves as the regional destination marketer for the Tri-Cities area, highlighting opportunities to collaborate with tourism boards, events organizers, and local businesses to amplify regional campaigns and attract larger attendance for sports, conventions, and tourism initiatives.

Strategic Partnerships Recent partnerships such as with Gesa Credit Union indicate openness to co-branded initiatives and sponsor activations. Explore outbound partnerships with financial institutions, hospitality groups, and event sponsors to finance campaigns and expand reach.

Event-Focused Growth Active involvement in major events like IRONMAN 70.3 Washington Tri-Cities and the launch of venues such as The Student Recreation Center suggest opportunities to sell event marketing, participant engagement programs, and venue partnerships for regional exposure.

Leadership & Expansion Leadership changes and new hires in convention development point to a growing focus on B2B tourism sales, conventions, and meeting services. Position solutions around convention sales support, destination development, and large-group itineraries.

Technology & Tracking A lightweight tech stack including DoubleClick Floodlight and Google Pixel tracking indicates openness to digital marketing services, analytics, and performance reporting. Offer managed digital campaigns, attribution modeling, and optimization services to improve ROI.