Economic impact VSBM drives substantial tourism dollars in St. Joseph County with nearly 5 million visitors annually and a $621.9 million economic impact, indicating a large, active market for partnerships with hotels, attractions, and event venues.

Accredited credibility As a Destination Marketing Accreditation Program (DMAI) accredited organization since 2019, VSBM demonstrates established standards and reliability, making them a trusted partner for co-branded campaigns, sponsorships, and regional tourism initiatives.

Industry partnerships Past collaborations with hospitality and service providers (hotels, the Morris Inn, Notre Dame Conference Center, Stanz Foodservice) suggest openness to joint promotions, training programs, and turnkey hospitality packages for events and tournaments.

Sports tourism Youth sports and local tournaments are key traffic drivers, presenting opportunities to sell group blocks, venues, and cross-promotional packages to teams, leagues, and family travel segments aligned with the sports calendar.

Digital presence The tech stack and recent digital initiatives (data hub with crime stats, content management via Craft CMS, web analytics) position VSBM as a potential partner for data-driven marketing, targeted campaigns, and enhanced visitor engagement programs.