Partnerships & Growth Visit Salt Lake is expanding through strategic collaborations, including a global innovation summit with Silicon Slopes and increasing transit partnerships, signaling a readiness to co-market with tech, transportation, and event partners to drive larger convention and tourism opportunities.

Funding & Scale With a revenue range of 50 to 100 million and a staff size of 51-200, there is evidence of a sizable operating budget and capacity for larger sponsorships, ticketed events, and multi-year destination marketing contracts.

Technology Enablement A diverse tech stack including data analytics, website optimization, cloud services, and collaboration tools suggests openness to digital marketing services, CRM enhancements, audience analytics, and event tech integrations to improve visitor acquisition and partner reporting.

Event & Experience Active involvement in roundups, arts and culture collaborations, and family-oriented events indicates opportunities to package experiential tourism campaigns, destination branding, and venue partnerships for conferences, festivals, and consumer events.

Sustainability & Community As a non-profit destination organization promoting Salt Lake, there is potential to position sustainability, community engagement, and local partner participation as value drivers in sponsorships, ESG-aligned initiatives, and long-term destination marketing programs.